Ethos is a lean start-up, led by:
Tin Roof Collective, which is working with Ethos on growth strategy and product development. Madelin has a diverse background in product development and design, and brings additional experience as an artist and writer to help creatively build successful companies.
Tin Roof Collective and has worked in early-stage tech for 25 years. He has deep experience helping early-stage companies create scalable business operations. Matt is focused on product engagement and customer success for Ethos.
Ethos combines millions of data points from credible sources into 0-100 ratings of companies, brands and investment funds, for 45 causes.
Raw data comes from 180+ metrics, including governmental fines, GHG emissions, percentage of women on the board of directors, and quality of human rights policies.
We aggregate data and normalize on a 0-100 scale for comparability. We give more weight to ratings of companies in industries that have a "material" impact on a particular cause (for example, Transportation industry companies in climate-related causes).
We believe that how we spend our time and money reflects the world we aspire to see. Everyone should be able to understand the impact of the brands they buy, investments they make, and companies they engage with.